Most authors can’t afford to hire a PR person or a Social Media Manager—and honestly, I don’t think you should hire one early in your writing career. Maybe not ever! With these social media tips for authors in your marketing toolbox, you can increase exposure for your work, improve your reputation, and improve your sales over time. Your job as an author doesn’t stop when your book is published. Your readers need to know that you, the author, actually care about them. They need to know that you respect them and that you understand that you’d be nothing without them. That means you should answer your emails, letters, and phone calls. You should handle your sales and book signings and events. And you should be the one to take care of your own Social Media presence. Be a part of the community that’s growing around your books; show your readers …
